Publications and Proceedings

Amtiengtrong Narathip (2012). "Consumption Behaviors of Herbal Products for Consumers in Bangkok Metropolitan Area", Macrotheme Conference (BSS), Paris, France.

Amtiengtrong Narathip (2011), "The Acceptance and Attitudes of Working-Age Consumers in Bangkok Metropolitan Area Towards Hybrid Cars", Bu Academic Review.

Amtiengtrong, Narathip and Charoonpongsakdi, Reuangrong (2010), "Youth's Perception of Animation Contents and theirViewing Decision,"  BU Academic Review.

Amtiengtrong, Narathip (2010), "Marketing Factors Influencing the Choices of Delivered Foods Service of Working Consumers Living in Bangkok," The 1st BU Research Conference.

Charoonpongsakdi, Reuangrong and  Amtiengtrong, Narathip (2010), "The Path to Excellence in Art of Contemporary Artists : A Study of Animation Design," The 1st BU Research Conference.

Amtiengtrong, Narathip (2011), "SMS marketing: A popular communication tool of today," The Executive Journal.

Amtiengtrong, Narathip (2011), "How to write a good marketing plan," The Executive Journal.

Amtiengtrong, Narathip and Thanpermpoon, Yiamroong (2010), "BlackBerry as a marketing communication tool," The Executive Journal.

Amtiengtrong, Narathip and Saesuntea, Anuwat (2010), "Access to modern target group with "Direct Marketing," The Executive Journal.

Amtiengtrong, Narathip (2009), "Sustainable Marketing.," The Executive Journal.

Amtiengtrong, Narathip (2008),  "Brand Maintenance.," The Executive Journal.

 

Educational Background

2003  Master of Business Administration (M.B.A), Marketing Concentration, Bangkok University

2001  Bachelor of Economics (B.E in International Economics) Bangkok University

 

Professional Experience

6/2010 - Present    Manager, Business Research and Consulting Center (BRCC), School of Business Administration, Bangkok University

6/2005 - Present     Full-time Lecturer, Marketing Department, School of Business Administration, Bangkok University                                  

4/2013 - Present    Columnist, BrandAge Essentials Magazine (The most famous marketing magazine in Thailand)                                   

2010 - Present        Columnist, Food and Beverage Marketing Magazine

1/2004 - 5/2005       Business Development Manager, POP NETWORK Co.,Ltd  (Central Group)                                     

6/2003 - 1/2004      Marketing Manager (Wireless Business), POP NETWORK Co.,Ltd  (Central Group)                                    

1/2003 - 5/2003       Marketing Executive (Wireless Business), POP NETWORK Co.,Ltd  (Central Group)                                      

1/2001 - 12/2002    Assistant Managing Director (Marketing) and Mathematic instructor, CAC Academic Center                                   

1997 - 2002             Instructor, Mathematic Department, British American Academic Center and  IEQ Academic Center                                    

 

Business andmarketing consultant

-    Na Koh Chang Thara Resort and Spa  (Koh Chang)

-    Sri Sawat Resort (Cha-am)

-     Srisuppaluck Orchid Co.,Ltd

-     IT Soft Co,Ltd

-     Green Light Media Co.,Ltd

-     Wawee Coffee Shop (Pyathai)

-     Portobello and Desire Tea Room

 

Address:

School of Business

Bangkok University

Phahonyothin Road, Pathum Thani 12120, Thailand

Tel: (662) 902-0299 Ext.2640

Email : narathip.a@bu.ac.th